Bing Ads for patio contractors: the other search box in the house
Most patio owners think about search as one box, and that box has a green, red, blue and yellow logo. In plenty of homes, though, the box that opens first on the family computer belongs to Microsoft. Bing Ads (Microsoft Advertising) is the way a patio contractor gets its name in front of the homeowners who type there, usually at a desk or a laptop, usually with a project in mind. We set up the campaigns, manage them month to month and report on what came in.
Where a homeowner meets Bing before she thinks of a patio crew
Bing is the search engine built into Windows and the Edge browser, and it answers queries in several places most people never think of as search: the taskbar, a new browser tab, parts of a laptop's home screen. A homeowner who has not changed those settings may type a patio question into Bing without ever choosing it. That matters to a patio company because Bing ads can reach a homeowner who is not seeing the same screen as the one a Google Ads campaign targets.
The work is the same shape as on Google: ad groups by service and town, a block list for the wrong searches, a landing page that answers what was typed, and tracking on the phone and the quote form. What changes is the audience and the cost structure. Bing is a smaller platform, and for some patio contractors that means a quieter corner of search worth testing next to Google.
Four reasons a patio builder might add Bing beside Google
- Reach
Homeowners who use the browser that came with the laptop
Some people never change the default. A Bing campaign lets the patio company be on that screen as well.
- Crowd
A quieter row of competitors on the ad list
Fewer advertisers may bid on a given patio phrase, which can leave room for a small patio company to appear. We do not predict a result, we test it.
- Copy
Campaigns that can start from the Google ad groups
Microsoft Advertising offers a way to import campaigns from Google Ads, so the service and town groups do not need to be written twice. We still review every group by hand.
- Spare bulb
A second source of calls when one platform has a slow week
A patio contractor with a full-time office may like having another lamp on. If a platform does not earn its place, the owner can pause it.
Bing and Google side by side for a patio company's ad budget
| Question a patio owner asks | How it tends to work on Bing | Our handling of the Bing side |
|---|---|---|
| Who clicks the ads? | Homeowners who use Windows, Edge or Bing as their search box | Set up the same service and town groups, then watch the search report |
| How big is the Bing audience for patio work? | Smaller than Google, so the budget needed per patio phrase may be lower | Start with a modest daily ceiling the owner is comfortable with |
| Does the account belong to the patio company? | Yes, under the owner's name and card | We are added as managers and never hold the money |
| Can a patio builder pause the Bing ads? | Yes, at any time | We switch the campaign off during a booked-out stretch and back on later |
| How is success counted? | Calls and quote requests recorded from the ad number and the form | Month-end report next to Google's numbers, so the owner can compare |
How a Bing campaign for a patio company gets going
Look at what Google already shows
If a Google Ads campaign exists, its service and town groups are the starting sketch. If not, we draft the groups from the owner's list of services.
Open the Microsoft Advertising account
It sits under the patio company's name, with the owner's card on file for the clicks.
Adapt the ad text to the platform
The words are close to Google's, but the layout and limits differ, so each ad is read and trimmed by hand.
Wire the call number and the form
Tracking goes in before the first click, so the month-end report has real calls and real requests.
Compare Bing against the other platforms
Each month we show the owner what Bing brought in beside Google and Meta Ads (Facebook and Instagram), so the budget follows what works.
Backyard beliefs about Bing and patio leads
Heard over the tailgateNobody searches on Bing, so a patio company can skip it.
What an evening search showsPeople do search there, mostly on Windows machines and the Edge browser. Whether it is worth a patio company's money is an experiment to run with a small ceiling, not a belief to hold in advance.
Heard over the tailgateBing campaigns are the same as Google campaigns, only smaller.
What an evening search showsThe setup is similar, but the audience, the volume and the account tools differ. Each Bing ad group is checked against the platform instead of being pasted across.
Heard over the tailgateA second platform doubles the patio calls.
What an evening search showsNobody can promise that. A second platform adds reach, and the month-end report shows whether it earns its place.
What Bing adds to the rest of the patio plan
Bing sits beside Google Ads for patio builders in the paid ads lineup, and the paid ads overview explains how all three platforms fit together. Two platforms cost $1,595 a month to manage and three cost $2,295, with Bing alone at $895 if an owner wants to test it by itself. The clicks are billed by Microsoft to the owner's card, not through us. There is no startup fee and no contract, and the pricing page shows every plan.
Paid ads are only half of the picture. Search engine optimization and SEO for patio builders build the pages that Bing, Google and AI assistants read when no ad is running. The lead generation work measures calls and quote requests across all of them.
Bing questions from patio contractors
Is Bing Ads worth it for a small paver patio company?
It can be, and the way to find out is a small test. We start with a modest daily ceiling and a handful of ad groups, then read the month-end numbers.
Who pays Microsoft for the clicks on a patio contractor's ads?
The patio company does, directly, through the card on its own Microsoft Advertising account. Our monthly fee is separate.
Can Bing campaigns copy a patio builder's Google ad groups?
Microsoft Advertising has an import tool for Google Ads campaigns. We use it as a starting point and then check every group, since the platforms are not identical.
What if a concrete patio crew wants Bing paused for the summer?
Tell us, and we pause it. The campaign can come back on when the schedule opens up.
How do I know which platform sent a stone patio call?
Each platform gets its own tracking number, so the month-end report shows which one sent each call and each quote request.
Ask whether a second search box would help your crew
Tell us about your towns and your current ads, and we will say plainly whether Bing is worth a test.
Which patio jobs should the wire light first?
Mention the patio services you most want to book, the towns your crews drive to and any local sites that already link to your company. Leave homeowner names and street addresses out of the note.
Switch the bulbs on over your patio work
Tell us which patio jobs you chase and which towns you work. When the call wraps up, our CEO will have sketched a plain plan covering search work, paid ads, or the pair.
You pay month by month. Nobody here charges a startup fee or asks for a signed term.